“Shared space” is still a relatively new way to work. Because of it’s “newness,” we just don’t have a lot of formal research or guides to show us how to do it well. At the Nonprofit Centers Network 2015 Building Opportunities Conference in June, I spoke on two panels: The first on Community Animation, where I was joined by several other “animators” from spaces across the U.S. and Canada; and the second, on branding for shared spaces. In those two talks, it became incredibly apparent to me how intertwined community animation and branding really are.