I love that NCN is a peer resourced community. We gain so much through our members sharing their experiences and knowledge with each other. Our new, member only Ask-NCN Live Zoom calls continue to build on that premise. In March, we focused on building buzz: what makes your space the place people want to be? The multiple employees representing seven organizations, from development stages to highly established, had lots to share - from clever nuggets to big picture. Here are some of those noteworthy takeaways. When groundbreaking is delayed, how do you communicate that things are still happening? Centre for Social Innovation talked about the pop-up space they had at their New York location before and during construction. This likely helped market the coming space and gave the community a taste of something to look forward to. Two spaces also gave tours or threw a mini party, with hard-hats as necessary, as soon as the space was safe to enter, but before completion. This produced some great photo-ops and having your Governor (John Hickenlooper) in the pic ain't bad either. Posner Center for International Development shared one of their marketing strategies: photos of what the space was before; for them it was a horse barn turned storage facility for horse-drawn carts and trailers. You can see some of these below.
Through collaboration and the development of formal and informal partnerships within the greater community, Heartwood House serves the residents of Ottawa who are marginalized, living in poverty, and/or in need of educational, mental health, emotional, physical, economic, employment, training or recreational support – Heartwood House provides an affordable, accessible workplace for small non-profit and charitable organizations to enable them to maximize their services through a mutually supportive hospitable and empowering environment for their clients and participants.
Our Member groups provide a wide range of services, information, networking and skill development opportunities to low income adults and families, new immigrants, people with differing abilities, people improving literacy or spoken English skills, people needing health and mental health supports, and people developing new employment, personal, or artistic skills.
What is one interesting fact about your space?
We strive to achieve positive community outcomes and earn revenues to support sustainability.
Heartwood House and the Unitarian Universalist Fellowship of Ottawa enjoy a highly successful partnership in the ownership of the property at 400-412 McArthur Avenue. Heartwood owns 87.5% and the Unitarians 12.5% of the building.
Heartwood House is also home to two other successful partnerships: the OC Transpo Lost & Found and the Everybody Wins! Electronics Recycling Program. Income generated is used to help support the work of the Heartwood community.
What are your favorite resources that you would recommend to others?
Our greatest resource is our Member groups. We are constantly looking for opportunities to share knowledge and expertise between one another so that we can learn from experience while being invested in sharing ideas.
We have learned that it takes intentional effort to build trust and community and that it takes time. By investing the time and energy there seems to be greater levels of engagement to share these resources and expertise. We are better together!
Center Name: Heartwood House
Location: Ontario, Canada
Center Website: www.heartwoodhouse.ca