Type the word “innovation” into Google, and you’ll get nearly 7 million search results; it seems that all companies and entrepreneurs are striving to make it a part of their brands. And while new technologies are important, the unchecked stampede for innovation may be draining energy from the full application of existing innovation strategies—some of which come with 3.8 billion years of intelligence and design practice. Biomimicry distills life-sustaining patterns and strategies into a lens that can be applied to a diverse array of design challenges. Importantly, its primary requirement/constraint is that solutions be conducive to life. That means it cannot hide or mask externalities that actually drive up the true cost for pocket books, people, and the planet. Instead, it provides a framework for systems-level thinking that emphasizes interdependence and the emulation organizing principles that support the integrity whole system.