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21/May/2018

I love that NCN is a peer resourced community. We gain so much through our members sharing their experiences and knowledge with each other. Our new, member only Ask-NCN Live Zoom calls continue to build on that premise. In March, we focused on building buzz: what makes your space the place people want to be? The multiple employees representing seven organizations, from development stages to highly established, had lots to share - from clever nuggets to big picture. Here are some of those noteworthy takeaways. When groundbreaking is delayed, how do you communicate that things are still happening? Centre for Social Innovation talked about the pop-up space they had at their New York location before and during construction. This likely helped market the coming space and gave the community a taste of something to look forward to. Two spaces also gave tours or threw a mini party, with hard-hats as necessary, as soon as the space was safe to enter, but before completion. This produced some great photo-ops and having your Governor (John Hickenlooper) in the pic ain't bad either. Posner Center for International Development shared one of their marketing strategies: photos of what the space was before; for them it was a horse barn turned storage facility for horse-drawn carts and trailers. You can see some of these below.


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