Nonprofits come in many shapes and sizes, but one thing they share in common is a desire to scale up their impact on the world. Collaboration has long been touted as the best way for nonprofits to scale up, but the actual practice of collaboration is often messy, making it hard to measure the impacts of these efforts. At The Alliance Center in Denver, CO (home to the headquarters for The Nonprofit Centers Network), over 50 nonprofit and for-profit organizations work under one roof. We are a mission-driven nonprofit with an event and collaborative working space which is dedicated to bringing people together to create a sustainable and inclusive future. As the operator of a collaborative working space, we strive to create a work environment that is inspiring, inviting, and that promotes constructive interactions between tenants. The Alliance Center recently underwent a brand realignment process to reconnect with our mission. As part of this process we changed the name of the organization from the Alliance for Sustainable Colorado to The Alliance Center. For many years, the building that houses the collaborative working spaces was named The Alliance Center while the nonprofit organization that managed the building and created programming was called the Alliance for Sustainable Colorado. This caused considerable confusion. While we are excited to have one name for all aspects of our work, changing our name to The Alliance Center is about a lot more than simplifying our moniker.